Amazon guide
Amazon Account Health Rating explained: Healthy, At Risk and Unhealthy
By the GetBackMyShop editorial team · Sources checked
Short answer
The Account Health Rating (AHR) is a score from 0 to 1,000 that shows a selling account's risk of deactivation under certain Amazon policies. Amazon describes 200-1,000 as Healthy, 100-199 as At Risk and 99 or below as Unhealthy (eligible for deactivation or already deactivated). New sellers start at 200, and the score reflects the last 180 days. Amazon can still deactivate an account regardless of the score in some circumstances.
What this guide covers
This guide explains the rating shown on the Account Health page in Seller Central, based on Amazon's US help page. Other marketplaces show the rating per store; your own Account Health page is the source of truth.
The three bands
| Score | Status | What Amazon says it means |
|---|---|---|
| 200-1,000 | Healthy | Not at risk of deactivation under the policies included in the score. |
| 100-199 | At Risk | At risk of deactivation. |
| 0-99 | Unhealthy | Eligible for deactivation or already deactivated. |
Amazon says you lose points when new policy violations are detected and gain points when you successfully address them. Sellers with Fulfilled by Merchant orders can also earn points from contact-response metrics, and points are granted when a minimum number of orders are fulfilled.
What to do when you are At Risk
- Open Account Health and list every violation, starting with the most severe. Amazon says a single critical violation can qualify an account for deactivation.
- Read each notification in full, including the affected products (ASINs).
- Address each violation on the page by correcting the listing, providing documents or appealing where you believe it was wrong.
- Fix the operational cause (suppliers, listing content, fulfilment) so the same violation doesn't return.
Amazon: regardless of the score, it may deactivate an account immediately where required by law, where it suspects fraudulent, deceptive or otherwise harmful activity, or when policies outside the rating are violated.
Source: sellercentral.amazon.comCommon mistakes
- Assuming a Healthy score means the account can't be deactivated.
- Ignoring lower-severity violations until they add up.
- Addressing violations without fixing the cause, so they come back.
- Waiting for a deactivation before reading the Account Health page.
Official support and appeal routes
- Account Health Rating
Amazon's explanation of the score and severity levels.
- If the account is deactivated
Account Health → “Reactivate your account”.
Need help with your own Amazon case?
We help Amazon sellers whose selling account has been deactivated, whose listings were removed or whose funds are held understand what their Account Health notice actually asks for. We then help you organise verifiable evidence and prepare an appeal that fits that specific violation, which you submit through Seller Central. Amazon decides on reinstatement.
Amazon seller account reinstatement supportOfficial sources
- Account health rating (US)Amazon Seller Central Help
- Appeal an account deactivation or listing removal (US)Amazon Seller Central Help
Sources checked on: . Platforms update their help pages; check the current version before you act.