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Amazon seller account reinstatement support

We help Amazon sellers whose selling account has been deactivated, whose listings were removed or whose funds are held understand what their Account Health notice actually asks for. We then help you organise verifiable evidence and prepare an appeal that fits that specific violation, which you submit through Seller Central. Amazon decides on reinstatement.

Don’t lose more sales. Let’s find the right fix for your case.

No passwords required. Reinstatement is decided by the platform.

Deactivation, listing removal or held funds?

Amazon runs these through different parts of Seller Central. We treat them as separate questions, even when they arrive together.

A

Account deactivation

Amazon's US help page says to appeal from Account Health by selecting “Reactivate your account”. Depending on the violation, you may be asked to complete a questionnaire, acknowledge a violation, take a quiz or provide supporting documents. Amazon says to expect a reply within two days and to add anything else it asks for via “View Appeal”.

Source: sellercentral.amazon.com
B

Listing (ASIN) removal

Removed listings are handled separately. Amazon points sellers to the Product Policy Compliance tab, then Manage Inventory and Performance Notifications, to find the reason, and then either to appeal or to edit the listing so it complies.

Source: sellercentral.amazon.com
C

Account Health Rating “At risk”

Amazon's Account Health Rating runs from 0 to 1,000. Amazon describes 200-1,000 as Healthy, 100-199 as At Risk and 99 or below as Unhealthy, meaning eligible for deactivation or already deactivated. Amazon also says it may deactivate an account regardless of the score in some circumstances, such as suspected fraud or where required by law.

Source: sellercentral.amazon.com
D

Funds or disbursements on hold

Held funds often accompany a deactivation, but they are a separate question. We help you read what your notice says about funds; we don't promise when, or whether, any amount is released.

What should I check first?

Start in Seller Central, not with a template. Amazon's own guidance is built around the specific notice.

  1. Open Account Health and note every violation listed, not just the headline message.
  2. Read the original notification in full. Amazon says the affected products (ASINs) are listed at the bottom.
  3. Check exactly which documents and time period are requested. Amazon notes that some products require invoices from the last 365 days.
  4. Write down any deadline in the notice. Deadlines differ from one notice to another.
  5. Look for root causes such as unverifiable suppliers, inventory management or quality control, which Amazon names as examples.
Source: sellercentral.amazon.com

What you can share with us at the start

Nothing here requires Seller Central access.

  • The text of the performance notification, or a screenshot with account numbers covered.
  • The marketplace (for example amazon.com or amazon.co.uk) and your fulfilment model.
  • Which products or ASINs are affected.
  • Which supplier documents you already have, without sending them yet.

Don't send passwords, two-step codes, recovery codes or API keys. We never ask for them.

What we help you prepare

Amazon's current guidance asks for clear, factual answers to the issues in your notice, sometimes through a questionnaire rather than a free-form letter. We don't force every case into the same “Plan of Action” template.

The initial review is free. If your case is a fit, paid support starts from $500. We confirm the exact scope and price in writing before any paid work.

What timing and eligibility depend on

The type of violation, for example authenticity, intellectual property, order performance or product policy.

Whether you can provide verifiable documents for every affected product.

Any deadline stated in your notice.

Amazon's review. Its US help page says to expect a reply within two days, but Amazon may ask for more information in further rounds.

Not a fit: appeals that would rely on documents that don't exist or can't be verified, or requests to open new selling accounts while one is deactivated.

Compare appeal deadlines and review times across platforms

Questions sellers ask

Do I need a Plan of Action for my Amazon appeal?

Not always in the same form. Amazon's appeal flow can include a questionnaire, an acknowledgement, a quiz or supporting documents, depending on the violation. We prepare what your notice actually asks for.

How long does Amazon take to respond to an appeal?

Amazon's US help page says to expect a reply within two days of submitting. Amazon may ask for more information, which you add via “View Appeal” on Account Health. We can't influence Amazon's timing.

If my account is reinstated, will held funds be released?

Reinstatement and the release of held funds are separate questions. We help you understand what your notice says about funds, but we can't promise timing or amounts.

Can you write invoices or supplier letters for me?

No. Appeals must rest on genuine, verifiable records. We help you identify which real documents are relevant and how to present them clearly.

Can you help with a removed listing rather than the whole account?

Yes. Amazon handles listing removals separately from account deactivation, so we look at the specific listing notice and whether an appeal or a listing correction fits better.

My Account Health Rating is “At risk”. Is it worth acting now?

Amazon describes “At risk” (100-199) as a risk of deactivation. Addressing listed violations early is usually simpler than appealing a deactivation later, and we can help you prioritise them by severity.

Do you need access to Seller Central?

No. You keep control of your account and submit everything yourself. We never ask for passwords, two-step codes or API keys.

Where is the “Reactivate your account” button on Amazon?

Amazon's US help page says to go to Account Health in Seller Central; the “Reactivate your account” option is at the top of that page. Follow the on-screen steps from there.

What is Amazon's Account Health Rating?

A score from 0 to 1,000 that indicates a selling account's risk of deactivation under certain policies. Amazon says all new sellers start at 200 and that the score reflects policy adherence and selling activity over the last 180 days.

Can Amazon deactivate my account even if my rating is Healthy?

Yes. Amazon says it may deactivate an account regardless of the score where required by law, where it suspects fraudulent, deceptive or otherwise harmful activity, or when policies outside the rating are violated.

What documents does Amazon usually ask for?

It depends on the violation. Amazon asks for supporting evidence for every product (ASIN) under review, listed at the bottom of the original notification, and notes that some products require invoices from the last 365 days. It suggests highlighting the relevant parts of each document.

How should I write my Amazon appeal?

Amazon's guidance: be clear, concise, factual and direct; focus on the events that led to the issue; explain every issue and its root cause with specific actions and dates; remove references to other support cases; and avoid emotive language.

What happens after I submit an Amazon appeal?

Amazon says to monitor your email for a decision. If Amazon asks for more information, use “View Appeal” on Account Health to add documents or details in your next submission.

Have an Amazon notice you can't quite decode?

Tell us the marketplace, the violation named in the notice and what you've done so far. We'll come back with a first view of the path ahead.

No passwords required. Reinstatement is decided by the platform.